What makes the difference between an item that will get news coverage, previews, or interviews, and what doesn't? Many publishers have no idea what to submit to the press, how to submit it, and why they are being overlooked for coverage. Comic journalist Rik Offenberger (First Comics News, Archie Comics) moderates this panel on just what it takes to get coverage, with the comic journalists themselves telling you what they are looking for in your submission. Panelists include (in alphabetical order) Albert Ching (Newsarama), Glenn Hauman (Comic Mix), Holly Golightly (BroadSword Comics), Rich Johnston (Bleeding Cool), Alan Kistler (Comic Mix), Heidi MacDonald (The Beat), Chris Squires (Buckley Radio), Tanya Tate (First Comics News), Chris Thompson (First Comics News), J. C. Vaughn (The Scoop), Josh Waldrop (M1W Entertainment), and Bryan Young (Huffington Post, Big Shiny Robot). Find out what it takes to self-promote and make a significant impact on your ability to sell your comic.