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Sunday, July 21 • 2:30pm - 3:30pm
Comics Arts Conference Session #15: The Culture of Comic-Con: Field Studies of Fans and Marketing

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Comic-Con offers students of popular culture an amazing venue to study how culture is marketed to and practiced by its fans. Alissa Butler (University of Massachusetts-Boston), Krystal Dean (Wittenberg University), Charity Fowler (Virginia Commonwealth University), Regina Gasser (Wittenberg University), Kenneth J. Garrett (Lynchburg College), Kenley Hoover (Lynchburg College), Nathan Knoebber (Wittenberg University), Sarah Lavinder (Lynchburg College), Lauren Levitt (New York University Steinhardt), and Jessica Stephenson (University of Nebraska-Lincoln) present initial findings from a week-long ethnographic field study of the intersection of fan practice at the nexus of cultural marketing and fan culture that is Comic-Con 2013. Matthew J. Smith (Wittenberg University) moderates.

Sunday July 21, 2013 2:30pm - 3:30pm
Room 26AB

Attendees (144)