The Mattel Entertainment Brands Design Team presents a journey through the history and evolution of Mattel action figures. From Mattel's earliest offerings through their latest brand launch of Max Steel, panelists will take you through the last 35 years of their action figure portfolio, highlighting the significant advances and design innovations of their brands throughout the years. Join in the Q&A with a panel of premier Mattel action figure designers and historians representing WWE, MOTU, DC, Max Steel, Man of Steel, and Batman. They will take on any and all questions you may have about Mattel's many action figure brands.
Thursday July 18, 2013 10:00am - 11:00am PDT
Room 25ABC
