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Saturday, July 20 • 6:00pm - 7:00pm
Dissecting Brands: How Do You Know What Makes Batman Batman?

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Have you ever seen a movie or read a book and thought, that didn't feel like the character or franchise? There’s a reason for that—Join Brand + Entertainment Solutions’ Andy Schmidt (CEO, B+E Solutions), Jon Bresman (Star Wars/Mad Magazine veteran), Steve Drucker (VP of IP Development, Hasbro), and Josh Fialkov (award-nominated graphic novelist) for an in-depth journey on how to dissect characters and franchises—figuring out what makes them tick, what makes them work, and what’s vital to that brand or franchise.

Saturday July 20, 2013 6:00pm - 7:00pm PDT
Room 30CDE

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